Case Studies

Jackson Blanton Photographers Prepares for their Busiest Day of the Year Using Email Marketing

Background

Jackson Blanton Photographers was established in 1963, and since then has been working with schools,families and executives in Maryland and Virginia. They specialize in high school senior portraits and sporting events. Jackson Blanton Photographers are a division of Blanton & Company, Inc., who have donated over $36 million to schools via various fundraising activities.

Problem

Data management was a huge issue for Jackson Blanton Photographers, as they take portraits for an average of 250,000 school children every year. At each student’s photo shoot they collect the email address and mailing address, and have to keep track of the contact details all 250,000 annual customers.

»Read more

VerticalResponse Helps MODassic Be a One-Stop Shop for Small Business Marketing Needs

Background

MODassic Marketing is a one-stop shop for all of a small business’s marketing needs. They serve as the marketing department for small businesses that need help and for less than the cost of a single in-house employee.

Ryan Short and his wife started MODassic Marketing in November of 2008. They decided to combine their many years of marketing experience and observations with the analytical knowledge of in-house marketing and the creative power of large ad agencies. MODassic Marketing was born on the idea that small businesses could do big marketing, they just needed to do it a little differently.

»Read more

Brintech Finds Magic in the Mix Using VerticalResponse for Email and Postcard Marketing

Background

Brintech is a management-consulting firm for community banks. They work with bank owners and managers to supply strategic, performance, security, retail and risk management solutions to increase financial performance. Brintech’s sales and marketing efforts are focused on over 8,000 community banks across the nation.

Problem

Community banking has been a slow growth market. As a result, Brintech's sales representatives need to maximize each opportunity they have for contact with the community banks in their target market. They also need to track the effectiveness of all their communications with those banks.

»Read more

Malama Marketing Uses VerticalResponse to Successfully Handle their Client Communications

Background

Malama Marketing was founded in 2005 and prides itself on having a full circle approach to business. To them that means providing affordable and effective services that empower their clients to grow.

Malama Marketing works with clients in a variety of industries: computer systems integration, printing, non-profits, hotel/hospitality, pet products/services, biotech services, travel, and many more.

»Read more

VerticalResponse Helps BigStockPhoto Easily Evolve And Grow Within Its Fast-Changing Industry

Background

BigStockPhoto is a microstock photo image supply company. Their mission is to provide people with a system that lets them download high-quality, low cost stock photos and images. Their photos are royalty free for use in templates, Web sites, print campaigns, advertisements, commercial products and more. BigStockPhoto’s customer ranges from Fortune 100 companies to Mom and Pop shops.